THE EXPERIENCE MAKES US STRONGER: WE CONTINUE INTO THE PATH!

  • Experience in psicosocial research: quantitative (statistical techniques, psychometric design) and qualitative (ethnographical, focus group, interviews).

  • Analytical research of markets, consumer behavior, consumption patterns and levels of brand remembrance.

  • Target identification and segmentation based in psychosocial factors.

  • Design and development of social and experimental research on the Internet.

  • Theoretical (social-cognitive models) and methodological (game theory) designs for decision-making processes that explain human behavior and associated factors.

 

PUBLICATIONS AND PAPERS

 

THE INNOVATION PLACES:

 

Multidisciplinary View and Innovation for Global Marketing. Research Analysis.
Copyright 2008. Proyect Leader: Juan Tirado.

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