The goal is to design multidisciplinary models to explain human behavior, the socio-cultural and other factors associated, and exploit recent scientific developments to address market investigations needs.

We are interested in cognitive processes of decision-making and new methodological developments (both quantitative and qualitative) for the Internet.

The Multidisciplinary view, the multiple methodological advances and the global perspective allow us to penetrate deep inside people life and market dynamics. This is not conventional resarch or standar analysis!